Garena’s Free Fire has just surpassed 450 million registered users and is showing no signs of slowing down, racking up a massive US$90 million in revenue and 73 million new users in Q1 alone this year.
Mobile gaming is a tough arena to compete in. With over 2.3 billion gamers worldwide and US$137.9 billion in revenue up for grabs (which accounts for over 50% of the entire gaming industry) everyone wants a piece of the pie.
Fortnite and PUBG both have mobile versions (PUBG Mobile is Free Fire’s closest competitor with around 200 million users) but neither is even close to the success of Free Fire. So how did Free Fire, a game developed by a Singapore-based company that has never even made a game before, manage to overtake these giants?
The game consists of up to 50 players falling from a parachute on an island in search of weapons and equipment to kill the other players. Players are free to choose their starting position, take weapons and supplies to extend battle life.
When the player joins a game, they will enter a plane, which will fly over the play island. While the plane is flying over the island the player can jump where they want, thus allowing them to choose a strategic place to land away from enemies. After landing, the player must then go looking for weapons and utility items. Medical equipment, medium and large weapons, grenades, and other items featured can be found throughout the island. The ultimate goal of the player is to survive on an island with a maximum of 50-51 players online; this requires eliminating all opponents the player encounters along the way and ensuring that they are the only survivor remaining.
It’s no secret that billions of gamers in these regions don’t own consoles or PCs, and prefer mobile gaming. Furthermore, their phones may not be the latest flagship iPhones or Android devices, so Free Fire is built with this in mind.
It will run on almost any mobile device that has 1GB RAM. On the other hand, PUBG Mobile requires 2GB, while Fortnite needs 3GB. It’s lightweight too, requiring just 1GB storage space. For comparison, PUBG Mobile needs 1.5GB and Fortnite, 2GB.
Garena Free Fire, on the other hand, is a Battle Royale that introduced a lot of Indian gamers to the genre, and subsequently to PUBG.
We compare the two to help you choose the better game.
Comparing the gameplay: Garena Free Fire vs PUBG Mobile
Gameplay.Both games follow the same principles: a group jumps from an airplane into a battleground.PUBG Mobile has a better collection of weapons.
It has more than 35 weapons across categories like ARs, SMGs, Snipers, Pistols, Shotguns, Explosives, and more.Free Fire has similar weapons but they are less in number.
When you shoot enemies in Free Fire, you are often reminded of Zombie-shooters. Kills in PUBG Mobile are much more satisfying.Most guns in Free Fire seem alike.Garena Free Fire vs PUBG Mobile: Vehicles and World.PUBG has a larger world and more players than Free Fire.
Easy to play and win
The gameplay itself is designed for a better mobile experience too. Games are shorter, with lobbies of just 50 people instead of the usual 100, and a smaller playing area forces quicker engagements and plenty of action. Games have a set time limit of 10 minutes too (after which the forcefield covers the entire playing area), although thanks to the small maps, games rarely last the full duration.
The core game mechanics don’t differ too much from other battleground games. Each player starts by parachuting onto the battlefield, and then scatters in search of loot. A forcefield restricts the playing area every few minutes, forcing you to move inside it or die. Your aim is to eliminate the other 49 players, with the last man standing crowned as the winner.
The controls are set up for simplified mobile play too. On the left side of the screen, there’s a virtual D-Pad for moving your character, while on the right, there are buttons to shoot, crouch, lay prone, and jump. When you find a weapon, crate, vehicle, or door, an interact button pops up onscreen. There’s also a map in the upper left corner you can tap to zoom into, and an inventory button in the top right you can use to swap weapons.
Hero battles
One area where Free Fire separates itself from every other mobile battlegrounds game is its unique cast of characters.
Instead of playing as some nameless guy or girl, or buying a skin that has no impact on the gameplay, you can play as one of the game’s 15 heroes, all of which come with their own unique gameplay-altering perk. Each hero can be unlocked with in-game currency or real money.
While the hero perks don’t change the gameplay that drastically, they do add a nice additional layer of strategy to think about. Preppy school girl, Caroline, for example moves faster when holding a shotgun, while tastefully-dressed Samurai, Hayato, gains higher armor penetration as his HP drops lower.
The other key to Free Fire’s success is how well Garena understands the importance of community. Even with Free Fire’s massive user base, Garena knows how to make its players feel special. It does this by creating unique local content for specific regions.
For example, in Thailand, Thai gamers can log in during Songkran for special Songkran-themed events and loot, while gamers in Brazil can enjoy Carnival content. This extra level of dedication really resonates with Free Fire gamers and keeps them logging in every day.
The event had 270,000 people in attendance and over 27 million watching online. It also holds the record for the most concurrent viewers on YouTube with over 1.1 million people from around the world tuning in for the finals. That makes it more popular than the Overwatch League Grand Finals.
So what’s next for Free Fire? Garena has plans to “continue enhancing the game and building even stronger communities globally,” said Harold Teo, Free Fire’s producer at Garena.
The first Free Fire game owner name is Gang Ye. Last year, Gang Ye entered the group of 50 Singaporean richest people with a total net worth of $900M. He is the co-founder of Sea, a big Singaporean E-commerce and online gaming company. He graduated from Cornell University with a Bachelor of Science degree.
Another Garena Free Fire owner is Forrest Li, who is more widely-known than Gang Ye. He was born in Tianjin, China in 1977. He graduated from Shanghai Jiaotong University with an engineering degree and then earned an MBA degree from Stanford Graduate School of Business. In 2019, the real-time net worth of this man is $1.8 billion. It mainly comes from the success of his gaming company Sea.
In an interview with Bloomberg, the billionaire said his English name Forrest was inspired by a fictional character named Forrest Gump. Talking about his success today, Li shared that he was inspired by the speech of Steve Jobs in his wife’s graduation ceremony at Stanford in 2005. The famous mantra “Stay hungry, stay foolish” has been the guideline for his life since then.
These are brief profiles of two Free Fire publisher. Gang Ye has recently entered the top 50 richest people in Singapore thanks to the success of this mobile game. And Forrest Li, another Free Fire game owner, built up his wealth by publishing and propelling this game to the top mobile games of the world.
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